In production
Make the videos.
Build the agents.
Sell both.
Two skills that pay on their own and pay far better together: AI motion graphics of the kind this channel is made of, and the agentic automation that produces it without anybody opening a file.
Then the part these courses always leave out: the three systems that turn either skill into money. An audience that pays, businesses that pay more, and products that keep paying after you have closed the laptop. Football is the worked example, not the subject.
Taught by the team behind 10 shipped AI systems, this channel among them. See the record
Early access · limited positions
Lock €39/month for life.
The course is still being built. Join now and you hold a place in the first intake at €39 a month, and that rate stays yours for as long as you keep your membership, whatever the price becomes later.
- €39 / month, locked The founding rate. It never rises for you, even when it rises for everyone else.
- Limited positions The first intake is deliberately small so the feedback is real feedback.
- First through the door You get access the day it opens, before it is announced anywhere.
- Nothing to pay today No card, no deposit. You are holding a place and a price, not buying yet.
What it is for
Three ways the same two skills get paid.
Most people who learn this end up doing one of three things with it. The course covers all three, in the detail it takes to actually run one: the offer, the pricing, and the part that goes wrong first.
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Social media
The audience
- You sell
- Nothing, at first. You publish, and reach accumulates.
- You get paid
- The platforms pay for views, then sponsors pay for the audience, then your own products sell to it.
Covered in the course
- Platform payout programmes, and which are worth optimising for
- Sponsor and brand deals, and what a page of a given size can charge
- Affiliate links and placements that do not cost you the audience
- Moving followers onto an email list or a channel you own outright
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B2B
The clients
- You sell
- A fixed-price video package, or a workflow that removes a job from somebody’s week.
- You get paid
- A one-off fee for the video, and a monthly retainer for keeping the automation running.
Covered in the course
- Video sold as a fixed package, never as an hourly rate
- Automation retainers: the higher-margin half, and the rarer skill
- Who buys: clubs, academies, agencies, brands, any manual back office
- Quoting a paid pilot, then converting it into a monthly retainer
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B2C
The products
- You sell
- A file or an account: a template pack, a preset, a membership, a course.
- You get paid
- Once per buyer, or every month, with no extra hour of your time per sale.
Covered in the course
- Templates, presets and engines people pay to skip building
- A membership or paid channel, and what keeps one alive past month three
- Your own course, run the way this one is
- The list, the launch, and why the second launch is easier
No income claims, and no screenshots of a dashboard. What gets taught is the method and the real numbers behind this operation: 88 published shorts, measured, and the automation that runs on top of them. What you earn with it depends on you, and anybody who tells you otherwise is selling you the screenshot.
Who is teaching it
We do this for clients. All of it.
Total Football is published by Naurra AI, the company that builds these systems for other businesses. The channel is one of ten shipped systems, and it is the one we are handing over.
So nothing in the course is theory that worked once. It is the method used to ship paid systems in travel, automotive, legal, e-commerce, HVAC and CRM, and the same method pointed at a football channel.
Read the case studies →- Systems shipped
- 10
- Plays on this one
- 5M+
- Reach after the rebuild
- 5.4x
- Motion graphics Media and social growth
5M+ plays
The content engine behind this channel
Every frame rendered from code instead of edited by hand, with published retention data fed back into the format. Median reach per short rose 5.4x, from 978 plays to 5,330.
naurra.ai → - Automation Travel
€15k to €27k a month
AI travel concierge
A chat agent on WhatsApp and Telegram that turns a conversation into a finished itinerary. Build time per itinerary fell from about three hours to under half an hour, freeing over 180 staff hours a month.
naurra.ai → - Automation Automotive
$15k every two weeks
Automotive sourcing engine
A system that scans marketplaces, filters undervalued stock and surfaces profitable cars before a competitor finds them. Four weeks from first conversation to live monitoring.
naurra.ai → - Automation HVAC and MEP
95% faster
Quotation intelligence
Reads a project spec, matches equipment against supplier catalogues and produces a review-ready quote. What took most of a working day now takes minutes.
naurra.ai →
These are clients' results on their own businesses, published with their context on naurra.ai. They are evidence that the people teaching this have shipped it. They are not a forecast of what you will earn.
The outline
Twelve parts, in three tracks.
Two of them are skills and one is what to do with them. Subject to change while it is being built, and the waitlist gets told when it changes.
- Parts
- 12
- Tracks
- 3
- You finish with
- 3 things
- AI motion graphics Parts 01–05 · making the video01
The two styles that sell
The explainer and the story short are different crafts. One teaches a system with choreography and no narration, the other carries a career or a product through portraits, type and pacing. They are the two formats platforms reward and clients pay for.
You build: One of each, briefed and storyboarded
- 02
The engine
A reusable, scale-accurate scene: tokens, a subject the camera follows, and cues that reassign themselves as the action moves. Football is the worked example; the same pattern draws a product tour or a process diagram. After this, a new video is choreography rather than construction.
You build: Your own reusable engine
- 03
Choreography
Why an eased fast-then-slow move reads as professional and a linear one does not. Holding a beat, staggering reveals so value keeps arriving, and the most common failure of all: showing everything in four seconds, then sitting still.
You build: A timing sheet you reuse on every video
- 04
Sound you own
Synthesising your own effect kit, mapping cues tightly to motion, and ducking a bed under the transients. Copyright-safe by construction, which is what lets you sell the same video twice and post it on four platforms without a claim.
You build: A sound kit that is legally yours
- 05
Shipping
Export settings, the safe zone each platform crops to, caption placement, and the trim discipline that turned out to matter more than anything done in the render.
You build: Your first finished video, published
- AI automation Parts 06–09 · making it run without you06
The pipeline that runs itself
The part nobody films: a workflow that watches a source, pulls the data, drafts the asset and queues the post. Where a model may decide something, where it may not, and the gate that keeps a wrong call off a channel.
You build: A working end-to-end pipeline
- 07
Building your own agents
Nodes, triggers, tools, and the handoffs between them, built on what you already use rather than on a platform you have to marry.
You build: One workflow doing a job you do by hand
- 08
What the stack really costs
Models, a spreadsheet, a scheduler, a cheap box to run it on. What each part costs at real volume, which jobs deserve a frontier model and which want the cheapest one that works, and how to stop a runaway loop becoming a bill.
You build: A costed stack, priced per run
- 09
Running it for somebody else
The step between a workflow that works for you and one you can hand over: keeping a client’s data apart from yours, failing loudly instead of silently, and a handover that stops the support call arriving at midnight.
You build: A client-ready version of your workflow
- The money Parts 10–12 · social, B2B, B2C10
Social: the audience that pays
The pacing rules here are not taste. They came out of measuring 88 published shorts: where attention is lost, which second decides it, and why a whole-team system beat a technique clinic by a factor of seven. Then what to do with the attention once it arrives.
You build: A posting plan, and your payout accounts live
- 11
B2B: getting paid by businesses
Who buys this: clubs, academies, agencies, brands, and any operation with a manual process eating its week. How to find them, the message that gets a first reply, quoting a paid pilot, and turning that pilot into a monthly retainer.
You build: A priced offer and a list of who to send it to
- 12
B2C: products that sell while you sleep
The other direction: a template pack, a preset, a paid channel, a membership, a course of your own. Which one your audience will actually buy, what to charge, how to launch it, and the list that makes the second launch easier than the first.
You build: One product, priced and ready to sell
What you leave with
One finished video that you made, start to finish. One workflow still running after you have closed the laptop. And one offer written down, priced, and pointed at the people who buy it.
Get early accessAnd the half nobody films
The channel runs on agents.
A fixture lands, the data gets pulled, a board gets drafted and a post gets queued, without anyone opening a file. The interesting part is not the wiring, it is knowing where a model should be allowed to decide something and where it absolutely should not.
You build one that does a job you currently do by hand, with the checks that keep a wrong call off your channel.
Then you build one for somebody else, because this is the half almost nobody in this niche can do, and a manual process quietly eating a company’s week is the easiest thing in the world to put a price on.
Questions
What you are joining.
The price, the timing, and who this is actually built for.
All questions → What is the course?
Twelve parts in three tracks. The first is AI motion graphics: the two video styles, the reusable engine, choreography, sound you own the rights to, and shipping. The second is AI automation and engineering: agentic workflows that watch a source, pull the data, draft the asset and queue the post, and what it takes to run one for somebody other than yourself. The third is the money: the three systems that sell either skill.
The full outline Does it actually teach how to make money from this?
Yes, and it is a third of the course rather than a bonus module at the end. Three routes are covered in the detail it takes to run one: social, where an audience pays through platform programmes, sponsors and affiliates; B2B, where the same two skills are sold to clubs, agencies, brands and any operation with a manual process eating its week; and B2C, where you build a template, a membership or a course once and sell it repeatedly. The offer, the pricing, and the part that goes wrong first, for each.
Are there income guarantees?
None, and there are no revenue screenshots on the page either. What is taught is the method, plus the real numbers behind this operation: eighty-eight published shorts, measured, and the automation running on top of them. What you earn with it depends on you, your market and your effort. Anybody in this category who promises otherwise is selling you the screenshot.
Why learn this from you?
Because it is the day job, not a side project. Total Football is published by Naurra AI, which builds these systems for paying clients: ten are published as case studies, across travel, automotive, legal, e-commerce, HVAC, CRM and media. One of the ten is this channel, built with the same method and now past five million plays. Everything in the course has been shipped for somebody who paid for it.
Read the case studies When does it open?
It is not built yet, and the page says so rather than pretending otherwise. The waitlist is what decides the order it gets built in, and everyone on it hears first.
What will it cost?
Early access is a founding rate of 39 euro a month, locked for the life of the membership, and the number of places at that rate is limited. Nothing is charged now: joining the list takes a name and an email and nothing else.
Who is it for?
Somebody who wants to make this kind of work rather than watch more of it: an editor or designer adding AI motion graphics, a creator who wants the machine that posts without them, a freelancer looking for a service worth retaining, or an analyst or coach with a channel. You finish with one finished video, one workflow still running, and one offer written down and priced.
Do I need to care about football?
No. Football is the worked example because it is what this operation has measured to death, but nothing in the three tracks is sport-specific. The engine pattern is the same for a product tour or a process diagram, the agents do not know what a fixture is, and the three ways of selling are the three ways anything like this gets sold.
Do I need to be able to code?
You need to be comfortable with tools, not with computer science. The automation half is built from nodes, triggers and the services you already pay for rather than written from scratch, and where code does appear it is short and handed to you. If you have ever wired two apps together and been annoyed at the seam, you are the right level.
Not ready to commit?
Just get told when it opens.
No launch spam, and no locked price. One email when there is something real to look at.
